E-Commerce, SEO

Inbound Marketing

Inbound MarketingĀ is marketing focused on getting found by customers. In traditional marketing (outbound marketing), companies focus on finding customers. They use techniques that are poorly targeted and that interrupt people. They use cold-calling, print advertising, T.V. advertising, junk mail, spam, and trade shows. Technology is making these techniques less effective and more expensive. Caller ID blocks cold calls, TiVo makes…

Continue Reading